Biotech Digital Marketing
Digital Marketing for biotechnology companies is a crucial aspect of brand awareness and communication. Since biotech is a diverse field with numerous applications, there are many types of businesses often marketing themselves to one another.
From biopharmaceuticals to agricultural, medical device, R&D, contract research organisations, equipment and instrumentation providers and much more!
These are just a few examples of the types of biotechnology businesses that exist in the current scientific arena that rely on digital marketing to raise awareness of their products and services in the market. The industry is continuing to evolve, which is why start ups and medium sized businesses are chosing to commercialise with a biotech marketing agency partner specifically experienced in the life science sectors. It’s how they stay ahead of the competition!
The biotechnology market is highly competitive, and biotech businesses generally need to effectively reach and serve a global audience, which is why knowledgeable digital marketing for the biotech sector is essential. Effective marketing allows businesses to reach prospective customers across the world in a shotgun approach.
One of the most important aspects of purchasing in the biotechnology sector is regulatory compliance. Biotech businesses of any size must adhere to various regulatory and ethical guidelines, from the FDA to the MRHA and ICH guidelines. Digital marketing for the biotechnology sector is a simple solution in ensuring that regulatory compliance is communicated effectively and in a way that makes a business stand out amongst competitors.
Take our brand awareness campaign for a recombinant protein manufacturer for example (link below). Through biotech digital marketing, activity can be specifically tailored to this service offering and target market. We utilised the businesses unique, patented technology and marketed it as a competitive advantage over other recombinant protein providers.
Partnering the digital marketing with a lead generation campaign, meant we not only provided a data-driven multichannel approach, but also improved customer engagement, retention and inbound enquiries, all while ensuring compliance was well communicated.
By working with a number of biotech businesses on their digital marketing and scientific sales, we have allowed highly technical, complex and innovative businesses to educate their target audiences through informative marketing and sales campaigns.
Our team of Consultants have expertise in working with a range of businesses across the biotechnology sector. Our specialised knowledge has helped us propel the growth of R&D businesses such as the recombinant protein provider mentioned above, as well as laboratory instrumentation providers, analytical testing CRO’s, microbiology testing laboratories, specialist small molecule CRO’s and much more.
Delivering digital marketing for biotechnology sectors must be flexible, the same goes for lead generation and telesales support. We understand that these businesses are often going through a period of scaling-up, which requires both inbound and outbound lead generation, building a robust pipeline and connecting them with potential customers.
Scalability means that biotech’s require flexible and cost effective sales and marketing resources to adapt their strategy to changing dynamics, new product launches and identification of new target audiences.
It’s often the case that biotech start ups and evolving biotechnology businesses have niche target audiences. We specialise in developing bespoke digital marketing and sales strategies to capture such prospects in a way that suits them. Our flexible day rate approach allows biotech’s to specify their needs, whilst we provide a consultative approach to delivery and execution. Mixing and matching our scientific sales and marketing services allows us to navigate regulatory challenges, achieve business goals, generate leads and build b2b brand awareness, all through telemarketing and digital marketing for the biotechnology sector.
Contact us to talk about our biotech marketing services!