Blog
Whether it’s the latest scientific news, our advice to achieving business success in the technical industry, or our own business announcements. You can keep up to date with our scientific sales and marketing agency. Explore some of our expert insights below!
Google’s September 2025 Update ‘Perspective’: What Changed and How to Strengthen Your SEO
Google’s September Perspective Update is designed to prioritise content that offers genuine, first-hand viewpoints. Instead of favouring generic summaries or AI-heavy articles, the update pushes genuine, authentic webpages in search results. In this article, we break down what the update means, who is benefiting, and how you can adapt your content strategy to stay visible.
The Untapped Potential of PPC for Life Science Companies
Discover why Google Ads is the top paid channel for life science marketers. Learn how PPC captures demand, delivers ROI, and drives leads faster
What Marketers Need to Know About Denmark’s New AI Law
Denmark’s new AI law, effective August 2025, aligns with the EU AI Act and introduces key compliance rules for marketers; covering transparency, bias, and data ethics.