Our client needed the help of Network Scientific Sales and Marketing to increase and enhance sales activity for their services and to develop a pipeline of potential future business and ultimately increase in market share.
Key campaign requirements:
After working with the client to define a comprehensive brief, we identified several hundred relevant prospect companies and compiled a fully segmented contact database. We developed a targeted mass-email campaign, sending emails across the entire contact database and utilised the embedded analytics to build a short list of prospect companies to be contacted by telephone. Where possible we spoke with identified prospects to identify those who were interested in our client’s offering. We rigorously qualified these leads before submitting them to our client for follow up.
Total campaign figures over 12 months (1 day a week):
Leads generated – 110
Total campaign calls – 1633
The overall outcome of the campaign was very positive. This client was so happy with the results of our work that they have engaged us as their long-term sales and marketing partner – essentially providing all elements of their business development function on an ongoing basis. They are still one of our current clients, using a variety of our services including lead generation and appointment setting; email marketing; design; and exhibition management and attendance.