Microbiology Testing Laboratory

Full Service Outsourced Business Development

The Brief

Our client needed the help of Network Scientific Sales and Marketing to increase and enhance sales activity for their services and to develop a pipeline of potential future business and ultimately increase in market share.

Key campaign requirements:

  • Market Research and Sales Strategy Management
  • Prospect Database Creation, Cleaning and Management
  • PR Services
  • Telemarketing
  • Appointment Making
  • Account Management
  • Exhibition Management and Attendance
  • Email Marketing Campaigns

The Delivery

After working with the client to define a comprehensive brief, we identified several hundred relevant prospect companies and compiled a fully segmented contact database. We developed a targeted mass-email campaign, sending emails across the entire contact database and utilised the embedded analytics to build a short list of prospect companies to be contacted by telephone. Where possible we spoke with identified prospects to identify those who were interested in our client’s offering. We rigorously qualified these leads before submitting them to our client for follow up.

The Results

Total campaign figures over 12 months (1 day a week):

Leads generated – 110

Total campaign calls – 1633

The overall outcome of the campaign was very positive. This client was so happy with the results of our work that they have engaged us as their long-term sales and marketing partner – essentially providing all elements of their business development function on an ongoing basis. They are still one of our current clients, using a variety of our services including lead generation and appointment setting; email marketing; design; and exhibition management and attendance.

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