This client is an ISO 17025 accredited, CBD testing laboratory based in the UK. They have helped over 300 companies achieve compliance for their CBD products and are one of Europe’s largest regulatory compliance specialists.
The client engaged with Network Scientific to utilise our lead generation services. They wanted to promote their CBD testing services within the UK and ultimately increase their market share. We targeted a variety of CBD manufacturers and distributors across the UK ranging from start-ups to large multi-brand CBD manufacturing companies.
The primary purpose of the campaign was to secure qualified leads to feed into the client’s sales pipeline in addition to raising the companies brand awareness in the CBD markets. The client wanted us to generate as many interested prospective clients as possible and to get more prospects involved in the conversation around the new novel food testing requirements for products containing CBD.
Key campaign requirements:
Prospect Database Creation – specifically focussed on the UK market, including Ireland.
Telemarketing – To generate sales leads and those individuals who wanted further contact from the client to discuss novel food testing requirements for CBD products
Telephone Appointment Setting – So that the client could further demonstrate the benefits of their services over their competitors.
We worked with the client to compile an extensive prospect list of appropriate companies and contact details of relevant decision makers. These individuals were then contacted by phone on behalf of the client to make the initial company introduction. For those contacts where we were unable to make contact via phone, we sent an email from the client’s domain as if we were employees of the business, to introduce the services. All conversations and email correspondence were recorded and presented back to the client in weekly reports.
The overall outcome of the initial campaign was exceedingly positive, and the client was really happy with the results. The vast awareness of the clients offering and the sector they wanted to target, was essential in influencing the success of this lead generation campaign. The standout metric from this campaign has to be the average number of leads generated per day: 2.79.
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