Chromatography Sales: Lead Generation Campaign
Read about how we increased sales leads, gathered new market intelligence and maximised brand awareness for our client's chromatography instrumentation division.
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Client
Positioned as one of the global market-leaders for the supply and manufacture of high-end analytical equipment
Their cutting-edge analytical technologies are used for a wide range of chromatography and spectroscopy requirements.
Offering analytical equipment and associated support services, their products can be employed in a variety of fields such as; pharmaceuticals, environmental measurement, life sciences and more.
Brief
A lead generation telesales campaign
Although already well-established within the UK and Northern Ireland, we were asked to call prospects to promote their range of analytical instrumentation. We provided comprehensive sales reports detailing; timelines of expected key purchasing decisions, building a pipeline of future sales opportunities for the customer.
We made it our goal to start conversations with brand new prospects, as well as speaking with existing contacts, to ensure we gave the client opportunities with industries they had yet to build a brand presence.
Over 3.5 leads and expressions of interest per calling day!
Requirements
The client was so impressed with the results of the campaign, they immediately signed for a follow-on Lead Generation campaign on a larger scale!
Delivery
From the first day of calling, we generated a number of strong, qualified leads
After an extensive prospect list was devised and cross-checked with the client’s internal sales team, we began to make contact via email and telephone.
After finding a large number of decision-makers were uncontactable by phone in the first instance, we developed an engaging introductory email to build brand awareness and generate incoming leads for the client.
This was then followed-up with a highly successful telesales campaign.
Outcome
An increase in sales leads, new market intelligence and maximised brand awareness
We took our client’s expectations and worked hard to achieve a result that was above and beyond their initial request.
We not only provided the sales leads that were the main goal of the campaign but also developed critical market intelligence and built on the brand’s presence in a number of new sectors.
The client’s brand awareness email was a breakthrough technique we employed to ‘kick-start’ a number of short and long-term sales opportunities.
The Client continues to use Network Scientific on an ongoing basis, as a trusted outsourced partner for their sales activities.
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