The Client: Analytical Testing Company
This client is an ISO 17025 accredited, CBD testing laboratory based in the UK. They have helped hundreds of CBD manufacturers achieve compliance for their products and are one of Europe’s largest regulatory compliance specialists in the CBD industry.
The Requirement: Prospect Identification and Telesales
The client engaged with Network Scientific to utilise our scientific lead generation services. They wanted to promote their CBD testing services within the UK and ultimately increase their market share. We identified and targeted a variety of CBD manufacturers and distributors across the UK, ranging from start-ups to large multi-brand CBD manufacturing companies.
The primary purpose of the campaign was to secure qualified leads to feed into the client’s sales pipeline, in addition to raising the company’s brand awareness in the CBD markets. The client wanted us to generate as many interested prospective clients as possible and to get more prospects involved in the conversation around the new novel food testing requirements for products containing CBD.
Key campaign requirements:
Prospect Database Creation – specifically focussed on generating a full list of UK-based CBD manufacturers and relevant decision makers details
Telemarketing – To generate sales leads and those individuals who wanted further contact from the client to discuss novel food testing requirements for CBD products
Telephone Appointment Setting – To book as many sales appointments as possible so that the client could further demonstrate the benefits of their services over their competitors
The Delivery
We worked with the client to compile an extensive prospect list of CBD manufacturers and contact details of relevant decision makers. These individuals were then contacted by phone on behalf of the client to make the initial company introduction. For those contacts where we were unable to make contact via phone, we sent an email from the client’s domain to introduce the services. Full details of conversations and email correspondence were recorded and presented back to the client in comprehensive weekly reports.
The Feedback
The overall outcome of the campaign was incredibly positive, and the client was very happy with the results and leads generated. The vast awareness of the clients offering and the sector they wanted to target, was essential in influencing the success of this lead generation campaign. The standout metric from this campaign has to be the average number of leads generated per day: 3 leads per day. Based on the average order value of the client, the return on investment from this scientific market research and telesales campaign was considerable.
Take a look at further details regarding our scientific telesales