FAQs

Network Scientific Marketing Services — Frequently Asked Questions

Network Scientific Marketing helps life science, analytical instrument, and laboratory brands grow awareness, demand, and revenue.

Who are Network Scientific Marketing and who do you help?

We’re a specialist marketing partner for scientific and technical companies, particularly life science suppliers, analytical instrument manufacturers/distributors, lab services companies, and other B2B scientific businesses. We help these companies generate demand and revenue through strategic, multi-channel marketing campaigns that resonate with scientific audiences.

We blend sector knowledge with digital marketing and telesales campaigns that convert into actual sales. Typical clients include companies selling laboratory instruments (such as; HPLC, GC, TOC, autoclaves, balances, mass spec, microscopy products, etc), reagents and consumables, lab software/LIMS, contract services (CRO/CDMO), and scientific consultancy. Whether you’re a start‑up or a global scale‑up, we tailor strategy, content, and demand generation for your technical audience.

What marketing services do you offer?

We provide a full suite of marketing services designed specifically for scientific and technical businesses. Our offering starts with marketing strategy and positioning, where we define your ideal customer profiles, messaging, and go-to-market plan. From there, we create high-value content such as blogs, white papers, webinars, and videos that educate and engage your audience at every stage of the buying journey.

To amplify reach, we deliver SEO and paid media campaigns, including Google Ads and LinkedIn advertising, ensuring your brand is visible to the right prospects. Our email marketing and automation programs nurture leads effectively, while social media management builds thought leadership and community engagement across platforms. We also design and optimise websites for conversion rate optimisation (CRO), turning traffic into qualified leads.

Beyond digital, we strengthen your pipeline through prospect list creation and data enrichment, giving you accurate, GDPR-compliant contact data for targeted outreach. Our telesales and appointment-setting services complement online campaigns by engaging decision-makers directly and booking meetings for your sales team. Finally, we provide analytics and reporting to track performance across all channels, giving you full visibility into ROI.

Our integrated approach combines digital marketing with direct outreach, ensuring maximum engagement and conversion rates.

 

How do you tailor marketing for scientific/technical audiences?

Most of our team are qualified, industry-experienced scientists so we have the knowledge and experience to translate complex science into buyer‑friendly value, without losing technical accuracy.

How do you generate qualified leads for scientific companies?

We generate qualified leads for scientific companies through a multi-channel marketing strategy that combines inbound and outbound tactics, specifically designed for technical audiences. First, we identify your ideal customers and profiles and then create high-value marketing content tailored to each stage of their buying journey.

To maximise reach and engagement, we use SEO and organic search for long-term visibility, paid search and LinkedIn ads for precision targeting, email automation for nurturing, social media for thought leadership, and retargeting to keep your brand top-of-mind. We follow up interested prospects by phone, where possible, to ensure the greatest conversion rates on your marketing efforts.

Do you offer telesales and appointment setting services?

 

Yes. Our telesales team specialises in scientific sectors and can follow up on marketing leads, qualify prospects, and book appointments for your sales team. This direct approach complements digital campaigns, facilitates conversions, and helps accelerate pipeline growth.

 

What if I only want telesales?

 

That’s absolutely fine. While our contracts cover a full suite of sales and marketing services, you have complete flexibility to choose only what you need. You can pick and mix services month by month to align with your business goals and strategy; whether that’s telesales alone or a combination of other services. It’s entirely up to you.

 

 

How do you measure success?

 

We agree on services, targets, and expectations upfront, then provide reports at a frequency that works for you. Success can be measured in multiple ways, whether by activity levels, lead volume, or other agreed KPIs. You define what qualifies as a lead for your business, and we tailor our reporting accordingly. Ultimately, our focus is on driving sales and conversions, so we value your feedback on any deals closed as a result of our efforts. This helps us refine strategies and maximise your ROI.

 

 

What makes you different from other agencies?

 

Our team consists of highly educated, industry-experienced scientists who understand your products, services, and customers inside out. With a mix of biologists and chemists, and experience spanning both bench work and commercial roles in public and private sector organisations, we bring genuine scientific insight to every campaign. This depth of expertise means we represent your business with credibility, combining technical accuracy with a strategic, multi-channel approach to engage technical buyers through both digital campaigns and direct outreach.

 

How much do your services cost?

 

Our pricing is straightforward and transparent. We work on a flexible day-rate model, making it easy to align with your budget. Retained contracts are fully adaptable; you can scale services up or down and cancel at any time. Everything operates on a pay-monthly basis with no upfront retainer fees, giving you complete flexibility and control over your investment.

For website development projects or short-term campaigns, we provide clear project-based pricing to ensure accuracy and transparency.

 

How do we get started?

 

Book a discovery call. We’ll audit your current marketing, define goals, and create a plan that can include content strategy, multi-channel campaigns, prospect list building, and telesales support.

 

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