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Social Media, for some a sea of content, others a way to stay connected with friends and family. It is undeniable that social media has completely shifted the online landscape and changed how humanity uses the internet, for better or for worse! 

As a sales and marketing consultant, I am also acutely aware of the marketing potential of websites with billions of active users, every single day. Although an occasional irritation, I will put my hands up and admit I have made multiple purchases based on adverts on sites such as Facebook and Twitter. 48% of social media users have purchased items advertised to them in the past.  

Here are a few key reasons why scientific businesses should be taking advantage of social media marketing and generating traffic and leads for less. 

Targeting your key audience 

Like Liam Neeson in Taken, it’s important to use a “particular set of skills” to find the right people. By taking advantage of the huge number of metrics and data available through social media and online advertising in general, you will be able to direct your services and products to those who it would actually interest.  

Scientific instrumentation and lab services are only going to be purchased by a specific subset of social media users. So, by sharing content applicable to them and employing relevant hashtags, you can connect directly with potential customers. Remember, the first step to any sale is to remind customers of what they are missing, and direct communication is how to achieve that first step. 

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