Life Science Marketing Case Study
Learn how the Network Scientific Sales and Marketing team collaborated to boost brand awareness for a leading LIMS solutions provider, generating new leads through telesales and website optimisation.
The Client
A long-standing provider of laboratory information management software (LIMS) systems.
AIS Ltd provides comprehensive and versatile LIMS solutions tailored to the varied needs of ISO-accredited testing laboratories across several industries.
They lead in delivering user-friendly, modular software solutions, offering a cost-effective and simplified approach to centralised laboratory data, streamlined sample management, and ensured regulatory compliance.
The Brief
To build brand awareness, increase digital presence, and generate leads across the UK and IRE markets.
AIS approached Network Scientific with the goal of increasing their inbound leads and boosting brand recognition across all digital platforms. Their client base has been built extensively throughout the UK over the past 30+ years, however, they had relied predominantly on word-of-mouth for lead generation. This was no longer sufficient to meet their growth expansion goals.
With primarily laboratory and software specialist backgrounds, the AIS team were looking for marketing experts with related scientific experience to strengthen their in-house marketing capabilities, an area where their expertise was limited.
As part of our ongoing strategy, we aimed to build a solid sales pipeline through telecommunications, while improving AIS’s website performance for an enhanced digital presence.
“Our LIMS business requires experienced staff to understand our client’s needs fully. With that in mind, we looked for marketing companies that specialised in science, which is where we came across Network Scientific. Many of their team also came from laboratory backgrounds, which was another big tick in the box for us.”
First lead conversion in just 3 months, beating the industry average conversion timeframe of 6-12 months.
Requirements
“We started working together in October 2023, with an extensive but well-managed onboarding process. They were meticulous in ensuring they had all the information they needed to talk to potential customers effectively, sell the merits of our products, and get the ball rolling with our online presence. We also had a good laugh whilst doing it!”
From zero rankings to new Google positionings in the first page for 17 keywords.
The Delivery
Ongoing sales and marketing activity that continues to build digital presence, boost audience reach and engage potential customers.
As AIS was not visible on Google for any relevant search terms, website optimisation was our primary focus. This involved search engine optimisation (SEO) strategies and content creation to improve Google visibility, increase organic traffic, and generate additional digital interest.
Paired with our Marketing efforts, we’ve continued to create prospect databases for various relevant industries. Our ongoing telecommunication activities qualify relevant prospects, nurture potential leads, and enhance company awareness through direct phone engagement.
The Outcome
Across our list of relevant keywords, AIS’s website now ranks on page one for 17 key search terms.
Our target keywords were designed to attract both industry-specific users and general LIMS-related enquiries. Our keyword list has been continuously refined, adjusted and developed to ensure maximum audience reach throughout the campaign.
Our first lead conversion was achieved within 3 months, exceeding the industry average conversion time of 6-12 months.
We’ve continued to build a solid pipeline of leads since our first lead conversion, assessing and revamping our strategy as we continue towards our lead generation goals.
“We achieved our first sale within 3 months of starting our relationship and have had many more leads. The sales team have been very effective and the feedback we receive from potential clients has been very encouraging.
There is still lots to do, but we hope to have a very long-term relationship with Network Scientific and I would wholeheartedly recommend them to anyone working in the science industries.”