The Client
A relatively new but exciting contender in providing fungal diagnostic testing, the Client is developing and leading the diagnostic-led approach to tackling fungal infections within a clinical environment.
They pride themselves with providing accurate and accessible products, aiding in rapid diagnosis, and saving lives.
The Requirement
The client engaged with us to utilise our telephone-based lead generation services. Their aim? To target NHS microbiology laboratories and drive interest in their range of diagnostic kits and increase their market share.
Key campaign requirements:
Prospect Database Creation – specifically focused on NHS hospitals and healthcare institutions.
Telemarketing – To generate qualified sales leads and drive conversation towards updating fungal testing requirements
Appointment Setting – So that the client could further demonstrate their products benefits and move prospects toward trials and sales.
The Delivery
Network Scientific worked with the client to compile an extensive and accurate prospect list, covering all relevant healthcare institutions within the UK and Ireland. Phone and Email was employed to engage with decision makers and drive interest and discussion around the current state of clinical fungal testing.
Weekly reports outlining all leads, interests and relevant conversations kept the Client actively involved throughout the campaign duration. The campaign actively shifted in approach throughout, in order to maximise success and take advantage of opportunities identified through the initial calls and leads.
The Feedback
The overall outcome of the campaign was extremely positive, with the Client extremely happy with the final results.
Not only did the campaign produce many opportunities for further discussion and sales in the form of virtual meetings with prospects; Network Scientific also identified future sales opportunities for the Client. The stand out metric? 1.6 leads and expressions of interest per day.