Find out how the pharmaceutical industry trends and biotechology industry trends have pivoted towards B2B digital marketing strategies to generate...
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Social Media, for some a sea of content, others a way to stay connected with friends and family. It is undeniable that social media has completely shifted the online landscape and changed how humanity uses the internet, for better or for worse!
As a sales and marketing consultant, I am also acutely aware of the marketing potential of websites with billions of active users, every single day. Although an occasional irritation, I will put my hands up and admit I have made multiple purchases based on adverts on sites such as Facebook and Twitter. 48% of social media users have purchased items advertised to them in the past.
Here are a few key reasons why scientific businesses should be taking advantage of social media marketing and generating traffic and leads for less.
Targeting your key audience
Like Liam Neeson in Taken, it’s important to use a “particular set of skills” to find the right people. By taking advantage of the huge number of metrics and data available through social media and online advertising in general, you will be able to direct your services and products to those who it would actually interest.
Scientific instrumentation and lab services are only going to be purchased by a specific subset of social media users. So, by sharing content applicable to them and employing relevant hashtags, you can connect directly with potential customers. Remember, the first step to any sale is to remind customers of what they are missing, and direct communication is how to achieve that first step.

Key campaign requirements:
Prospect Database Creation – specifically focussed on the UK market, including Ireland.
Telemarketing – To generate sales leads and those individuals who wanted further contact from the client to discuss novel food testing requirements for CBD products
Telephone Appointment Setting – So that the client could further demonstrate the benefits of their services over their competitors.

The Delivery
We worked with the client to compile an extensive prospect list of appropriate companies and contact details of relevant decision makers. These individuals were then contacted by phone on behalf of the client to make the initial company introduction. For those contacts where we were unable to make contact via phone, we sent an email from the client’s domain as if we were employees of the business, to introduce the services. All conversations and email correspondence were recorded and presented back to the client in weekly reports.
The Feedback
The overall outcome of the initial campaign was exceedingly positive, and the client was really happy with the results. The vast awareness of the clients offering and the sector they wanted to target, was essential in influencing the success of this lead generation campaign. The standout metric from this campaign has to be the average number of leads generated per day: 2.79.
What Our Clients Say
"Network Scientific are a great team and provide a really useful lead generation service. All of the leads obtained were sound and remembered their interaction, demonstrating Network Scientific's effective cold calling approach."
GENERAL MANAGER, ANALYTICAL INSTRUMENT MANUFACTURER
“Network Scientific have been providing Sales & Marketing support to us for around 2 years. They are a great company to work with because they not only understand our technology but also understand our financial needs. They have helped us develop commercial opportunities arising from exhibitions and mail shots. They were very quick to understand our highly technical portfolio of products and services. As a result I have complete confidence that when our company is being represented by Network Scientific, our scientific credibility is enhanced and our integrity respected. I have no hesitation in recommending their services.”
CEO, CRO
“Network Scientific have supported us for a number of years with our Sales and Marketing. They work with us closely and understand our business and customer base. They are like an extension to our business rather than a separate company and they have the expertise to guide and advise us. I would highly recommend them to other businesses.”
TECHNICAL DIRECTOR, MICROBIOLOGY TESTING COMPANY
“Network Scientific work hard to understand our customers and our business which is extremely important when working in a technical industry. In addition they are flexible, dedicated and passionate about what they do which makes them a fantastic partner. Our first few leads have been high quality and high value and I have every confidence this will continue. If you are looking for lead generation in a technical field I would highly recommend them.”
PRODUCT MARKETING MANAGER, OPTICS COMPANY
“Network Scientific have recently completed some lead gen work for us – they are friendly and approachable and have a very professional approach to their work. They have generated some very promising leads for us and we will be using them again. Highly recommended.”
DIGITAL MANAGER, SPECIALIST CHEMICAL BLENDER
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