Scientific Content Marketing to Raise Product Awareness
This bespoke creative scientific content marketing campaign was briefed as part of a wider partnership we have with Withnell Sensors, view their full campaign details here!
Client Brief
To conceive and implement a creative, scientific content marketing piece to showcase a superhero data logger.
As part of our wider marketing partnership with Withnell Sensors, we were briefed on the requirement for a creative and stand-out scientific content campaign to hioghlight and raise awareness one of their best-selling products, a next-generation data logger.
Medical and pharmaceutical stability storage solutions are key services for Withnell Sensors with vaccine storage being of particular interest.
Copyright of Withnell Sensors Ltd. 2023
Creative Scientific Content
This was just ahead of winter flu season, so we decided our creative focus would be on infection and vaccine waste management and monitoring. From this, we began researching and curating content ideas to tie in their branded data logger with a superhero angle.
We were required to create the scientific content for delivery across various marketing channels, including; email, social media platforms and their company website aiming to build further awareness of Withnell Sensors’ brand and data logger product.
Project Delivery
Multichannel content marketing to increase website traffic
After discussing their approach to the same topic in previous years, we formulated a multichannel delivery plan, with a scientific blog piece being of high importance. The superhero gimmick was something the Network Scientific team focussed on, with all scientific content remaining technical, but highly creative.
From this, we promoted the blog piece across various channels to understand which channel would captivate the right audience for this kind of marketing.
Deploying similar scientific content across email, social media and the company website, the blog and respective design assets were linked throughout many different marketing channels.
The Results
Guardian Sensei, the unsung superhero of vaccine waste management
Unlike many of our other scientific content created for Withnell Sensors, this blog aimed to capture and engage readers through a creative, and quirky superhero pun.
Remaining technical and professional was still high on our agenda, as Withnell Sensors’ temperature and humidity expertise is their key selling point. From this, we curated an SEO-friendly and optimised blog piece, that told the story of Guardian Sensei.
Tasked with defeating temperature fluctuations, the arch nemesis of superhero vaccines, Sensei is the guardian of vaccine vials and their stability. As the superhero sidekick, Guardian Sensei tells a tale of the power of vaccinations and the epic battle between stability and temperature.
The content piece was filled with various links and opportunities to convert readers into product interest and enquiries.
The blog was transformed into an email campaign and social media activity, with the prospect of featuring a second edition of Guardian Sensei after receiving successful results, potentially in relation to biobanks.
Network Scientific Scientific Content Marketing Services
Network Scientific have been delivering creative scientific content writing services for almost 15 years! Get in touch to find out how we can help you raise awareness of your business and services while generating leads to fuel your sales pipeline.