Network Scientific have received their fair share of resistance to science social media marketing from our clients in the laboratory industries. Some clients find it all too overwhelming, think it’s unnecessary, some think it will take up too much time and others express concern that their competitors will gain too much information from them.
While some of these points may be valid concerns, the correct use of social media for scientists can greatly enable your business to expand its reach to more customers. Most customers, whether in the scientific industry or not, interact with brands through social media; therefore, having a strong scientific social media presence is the key to tap into their interest.
Social media marketing for scientists has several advantages, including;
- Social media can reach a wide variety of scientists and laboratory professionals across the world.
- Science social media is easy to understand and quick to learn.
- Many forms of social media allow you to target certain groups, often in particular locations or industries.
- Most forms of social media are free, and paid options are usually low cost.
- Social media allows you to communicate on a personal basis to individuals within businesses.
We can work with you to find the best solution for your laboratory. We have worked on previous scientific campaigns focused mainly on the platforms; LinkedIn, Twitter, Instagram and Facebook. We are experts in getting the most from social media marketing for our clients and can work with you to reach your potential and expand your network.
For further information relating to our services, contact us. We would be delighted to hear from you.
Laboratory social media marketing agency