Social Media Marketing for the Laboratory
Network Scientific have received their fair share of resistance to social media marketing from our clients in the laboratory industries. Some clients find it all too overwhelming, some think it will take up too much time and others express concern that their competitors will gain too much information from them.
While these may be valid concerns, the correct use of social media can greatly enable your business to expand its reach to more customers. Customers interact with brands through social media; therefore, having a strong social media presence is the key to tap into their interest.
Social media marketing has several advantages, including;
- Social media can reach a wide variety of people across the world.
- Easy to understand and quick to learn.
- Many forms of social media allow you to target certain groups, often in particular locations or industries.
- Most forms of social media are free, and paid options are usually low cost.
- Social media allows you to communicate on a personal basis to individuals within businesses.
We can work with you to find the best solution for your business. We have worked on previous client campaigns focused mainly on the platforms; LinkedIn, Twitter and Facebook. We are experts in getting the most from social media marketing for our clients and can work with you to reach your potential and expand your network.
For further information relating to our services, contact us on 01423 813520. We would be delighted to hear from you.
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It is undeniable that social media has completely shifted the online landscape and changed how humanity uses the internet, for better or for worse!