A good understanding of the marketplace and an insight into the activities of your competitors are fundamentally important drivers of commercial success. Network Scientific can carry out the competitor assessments that you need to give your business the edge.
Science, like any other sector, is highly competitive with a variety of companies all chasing a finite number of opportunities. Anything that can give your business a competitive advantage is highly desirable..
Competitor analysis, whether carried out online or via ‘secret shopper’ will provide an understanding of the activities or other businesses which are selling into your target market. This will enable you to develop a competitive sales & marketing strategy, including defining a pricing structure.
Obviously, target markets and the activities of your competitors are never static – they constantly evolve over time. With that in mind it is good practice to make competitor assessments a regular undertaking rather than a one-time-only projects.
At Network Scientific we regularly carry out competitor analysis at the request of our clients and often receive feedback telling us how useful it is. Contact us to find out how we can help you.